Candace Nelson, Founder of Sprinkles Cupcakes

Candace Nelson is as iconic as her cupcakes! One of our favorite entrepreneurs out there, she founded Sprinkles Cupcakes in 2005. Considered the first cupcake bakery, the brand has been massively successful thanks to its beautiful cupcake designs, fresh ingredients, and Candace’s vision for an elevated cupcake experience. Candace also has a cookbook, is reinventing pizza, and just released her new book “Sweet Success: A Simple Recipe To Turn Your Passion into Profit”. She sat down with us during her trip to Chicago to tell us all about the book and what it has in store for readers! A freshly baked mixture of tips, tricks, lessons learned, and memories, she gives insight into how to bake up the recipe for success! As podcasters trying to grow our brand for the past two years, let us be the first tell you, we empathized with many of her messier moments and use them to create some of our best! Candace also gave us a glimpse into her journey to becoming an entrepreneur, which included Indonesian cooking, the dot-com bubble, and a willingness to risk it all. We end with a round of rapid fire to find out Candace’s go-to cupcake flavor, her favorite sprinkle, and favorite cocktail! This week’s recipe for the “Sprinkletini” is shared from Salt & Lavender! Find Candace’s new book at your local bookstore, on Amazon, or wherever you get your books! Some links are in our bio!