Cannabis & Kentucky: The Reason Behind the States Stuck in Prohibition

Did you know that being transparent and clear compared to other products gives you an advantage? Did you know that affiliate marketing plays a huge role in promoting a business? These are just some of the processes that Jim had to do that contributed to the success of their CBD business.  Jim Higdon is the co-founder of Cornbread Hemp. He is also an author, writer, and journalist. He had published a book about Cornbread Mafia which kickstarted his journalism career. As a journalist, he covered all about the cannabis policy. He was able to discover some things like the dishonesty of some brands about the products they are promoting. This prompted him to start his own company together with his cousin, Eric.With the combination of skills and knowledge of the founders, they were able to establish a successful CBD business which has been growing about 300% a year.Tune in to this episode to hear more as Jim Higdon shares about the story, process, and struggles he had to go through during the establishment of Cornbread Hemp.Topics discussed in this episode:The situation of cannabis in KentuckyThe similarities of the current situation to the other statesStarting up the business, Cornbread HempThe challenges encountered in the CBD industryAffiliate marketing in the CBD industryJournalism, PR side, and its processThe changes faced over the yearsThe biggest obstacle that Jim is currently facingThe definition of successJim’s future plansContact Jim Higdon on LinkedIn & Twitter. Learn more about Cornbread Hemp on their website.Find more episodes of Dank Discussions on Apple, Spotify, Google, or wherever you get your podcasts!Connect with us:FacebookInstagramLinkedInTikTokTwitterYouTubeDoes your cannabis, hemp, or CBD company need to improve local or e-Commerce sales? Set up a time to speak with us at Calacann – Cannabis Marketing Agency to discuss how our digital marketing, search engine optimization (SEO), web design, affiliate/referral marketing, or influencer marketing campaigns can help you. Home of the D.A.N.C. Method.