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Email Brasco at WMR.FM. That's B-R-A-S-C-O at WMR.FM. Secure your spot before it's gone. Sowing the seeds of cannabis and sounding the praise of our favorite plants, it's time to Hempresent. Our radio resident hemposapien, Vivian McPeak, will present a weekly platform for guests and listeners to Hempresent about hemp and cannabis from the legal, activist, and reformist route. Let's round up and roll it up for our headmaster of hemp, Vivian McPeak.
My friends, I am Vivi McPeak, and this is the Hempresent Resistance. I am the executive director of the world's largest annual cannabis policy reform event, the Seattle Hemp Fest. Speak and flower to power for 29 years and found at hempfest.org. I'm also the author of the book Protestable, a 20-year retrospective of Seattle Hemp Fest, also found at hempfest.org. This show is a weekly read for Radio Rebellion, where I speak with some of the principal risk takers, movers, and shakers, and history makers of the cannabis industry, culture, and reform.
movement if you have feedback would like to suggest a guest or topic for him present email me at him present at gmail.com today's guest on him present is our Warner founder and CEO of cannabis basics Seattle's own since 1995 utilizing the best of hemp and marijuana therapeutics winner of hemp times 1999 Bioneer award for outstanding achievement in body care she's the founder of women read the federally trademark private social club established in 2013 and received the cannabis women's alliance award for the focus and dedication to the women in Washington's cannabis industry Warner is the founder and executive director of the International Cannabis Health and PDA Producers Alliance and a proud member of the Hemp Industries Association and the HIA of Washington, SSDP, CCSE, Normal and Normal Women of Washington, and the MJBA and its Women's Alliance, as well as the founder of Women of Weed. And somehow she's found the time to come back onto Hempresent. Welcome back onto Cannabis Radio. Thanks for having me back. I'm thrilled to be here with you.
Hmm. Hmm. Well, I was pregnant with my first child, and so that is what really started it. I was looking at 25 years ago. There weren't really a lot of options for natural skin care for adults or children. So that was pretty much it. I walked into the Fremont Hemp Company and found Jack's book, and my life has been changed forever. So it's been a long, crazy journey, but that was the simple beginning with a little bit of curiosity, and that book just blew my mind on so many different levels and started my journey on the road with cannabis. Yeah, yeah, the Fremont Hemp Company. Wow, that was such a long time ago.
Good people, good people. Can you just, before we really dive into what you've got going on today, can you just briefly touch on Chava, cannabis health and beauty aids? What makes cannabis products of that kind different from the other health and beauty aids that someone might access in a mainstream retail outlet? Are cannabis-derived products superior to that stuff? If so, why?
Well, I'm really glad that you asked me about this because it is, you know, we just came upon the anniversary, the five-year anniversary of Cannabis Health and Beauty AIDS. So basically the short story is when we were shifting from medical to adult use here in Washington State, there was no pathway forward for my products because they had marijuana in them, but they had low levels of marijuana in them. So they didn't fit into the window to move to adult use. And so I found the need to co-author some legislation with, actually with Carrie Boyder and Senator Jeannie Colwell at the time. She sponsored the bill. And basically it defined.
cannabis health and beauty aids for the first time. So topicals, less than 0.3% THC and non-intoxicating, it defined them as non-usable marijuana and in fact removed them out of the Washington State Controlled Substances Act. And so this is a pretty profound thing. This was before industrial hemp had been removed from any state's CSA. So the result of this action is that my products are available in Washington State in grocery stores and in spas and salons all over. My products, my Chava products, my cannabis health and beauty aids are in all stores except for the 502 highly regulated pot shops.
which gives me a different marketplace, but it also allows these products to be sold without that heavy syntax that all the products that are in the adult use stores get. So it's a profound piece of legislation that still five years later, no other state has replicated. So we're still the only state in the entire country that has weed topicals on grocery store shelves. Wow. I mean, that's really something that just shows you that the times they are changing. I'm interested about your personal consumption of cannabis. How does your own consumption play into your productivity and integrate both into your business, but also into your lifestyle?
You know, I love this question because we don't often talk about this because as cannabis consumers, we've been hiding for decades. You know, this is we've been made to feel like our cannabis consumption is somewhat a shameful thing. And I just really know that, you know, I don't smoke every day. I smoke most days, but it is a tool for me. I would not smoke and say do an interview like this or make sales calls or anything like that. But I do find that in my business life, as well as my personal life, my personal life, I do a lot of production that is very redundant.
And so there's always that time where it is far more pleasurable and I have far more energy to get those things done when I have consumed a little sativa. You know what I mean? And then the flip side, of course, is what everyone talks about is your creative level. You know, there's a certain amount of creativity that comes to you via this plant that I use. And so I just know that 25 years later that my company would not be what it is today if I didn't consume cannabis. It makes me very productive. As a matter of fact, I cannot sit and just chill. I am not the stereotypical.
smoker but i think everybody has their own personal relationship to it to it and so i use it much more as a tool than a crutch i guess you could say i find it a very positive um you know aspect of my life and that is my entire adult life Yeah, I mean, everybody has their own physiology and their own endocannabinoid system. And, you know, people respond in different ways. And regarding the creative aspect of cannabis, for me, cannabis always kind of allowed me to kind of block everything else out and really zero in on something and really clamp down on whatever it is I'm focusing on, which is why I think it helps musicians, you know, songwriting and things like that. As we do this interview today, our nation and world is caught in the grip of this global pandemic. And I'm just curious how cannabis basics is addressing the COVID-19 pandemic or doing anything differently or special because of it.
Well, there's a lot of adjustments we've all had to make, you know, in our business and personal life. And in my business life, you know, the main thing that happened was that, you know, sales are down. And that's a combination for me with a ton of brand new CBD manufacturers coming into my marketplace, but also, you know, just massage therapists getting shut down and all of the people that use my products in their practices. So I've had to adjust. You know, I had one employee. Now I have no employees. It's just me, you know, still making everything happen.
And it's also a spatial thing. We don't really want to be face-to-face with each other. But as an answer to this and a challenge to all of this, the lower sales, I really recognize that there was a new problem happening with people that are wearing masks. In my mind, everyone that wears a mask is a hero, not just frontline workers, but everybody that consistently wears a mask that protects everyone else in the population. I really have mad respect for the people that do that and don't have to be talked into it. But what it is created is an issue called maskne. And maskne is kind of a grouping of issues, dry skin, chafing, redness, rashes.
some forms of pimples and blemishes all created from having a foreign material on your face constantly, no matter how natural it is, it's still irritating. And then you add to the fact that some of these masks have synthetic dyes and they're made from synthetic fabric. You add that to the mix and then you add to the mix that when we breathe out, when we exhale, we're exhaling toxins. That's part of our detoxification process. And so what's happening is we're breathing them out and they're getting caught inside that mask and then laying on our faces, which really has just created a havoc of...
you know, a mix of really bad things that are coming together is what's now called MassMe. So my company, I developed a product called the Mass Hero Face Rescue System that is a cleanser, toner, and moisturizer that is helping people deal with the issues that are coming with constantly wearing a mask. So that's the most exciting thing that's happening, that it's come out of necessity. You know, they say necessity is the mother of invention. Well, this is absolutely the case. I saw a problem and I worked to...
to have a solution for the problem and also utilize a brand new process making cannabis hydrosol for me. So we've added a new process. We've added a new product. We're solving a new problem. What's the product called again? It's called the Mass Hero Face Rescue System.
So it's a kit and there's a cleanser and then it's a three ounce cleanser, a two ounce toner, and then a moisturizer that will feed and protect your face. So it's exciting. And then it's got really great branding. It's, you know, a little face with a black mask on, a little pot leaf in the corner. So I think that the branding is just spot on for these times. Makes a great gift for all the heroes in your life, really.
It's kind of a myth that the exhalation under a mask can make you sick because doctors and nurses have been wearing masks all day for many, many, many decades. But it doesn't mean that it can't irritate your skin. Absolutely. And of course, people that work at a supermarket or any job where they have to wear their mask all day, every day. All day, every day. Are going to need some kind of support. You have the other things that make a bad environment, that can turn a decent environment into a bad environment. You have moisture and heat. Your breath is hot and also it's moist.
And so that was the toxins plus the dyes. And it just really has created a situation where, you know, it's enough to have to wear the mask on itself. And then you're dealing with your face being broken out on top of it. It's, you know, just insult to injury, I think. And of course, you know, wearing a mask is both to protect ourselves, but even more importantly, to show respect and concern for the safety of the others around us. And it's a very small thing. It's a very small thing to have to do to have such a big impact. And the more we wear a mask, the faster we're going to get things back to normal, get everybody back to work and stuff, because this has been so traumatic for everybody. My guest is Orner from Cannabis Basis. We're going to take our first break. Don't go anywhere. We will be right back for our second segment. Time to roll out for the people that let us represent. Hang loose.
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We're back to Hempresent, only on Cannabis Radio. Now, back to our headstrong emperor of hemp, Vivian McBeak. Some of the other items in your product line, and how can people find them? I understand you have a new online store going forward. Oh yeah, this is pretty exciting. My new project. Well, you can always go to cannabisbasics.com. And so that's probably the easiest place to send people. And what you'll find at cannabisbasics.com is two tabs, one that says buy hemp and the other one that says buy Chava. So everyone out of the state of Washington, all they have access, they have access to the hemp line. That is hemp seed oil and hemp derived cannabinoids, specifically CBD. And then for Washington state residents, they go to the Chava tab and they can buy anything that's on the Chava tab. And I can ship that legally in the state of Washington. But we have just, you know, a myriad of, I think we have,
20 salt soaks and a sugar scrub and a beautiful soap. And then the main kind of workhorses in our line is the, the remedy pain stick, the triple X rescue butter, the soul desire, and then the love yourself massage oil, which is the oil that a lot of massage practitioners here in the state of Washington use in their practice. So it's quite a broad spectrum of products. And then of course the new product, the mass hero face rescue system. Yeah. And so the most, and so to where to buy that would be cannabis basics.com, but the new online store is Oz cannabis couch. And so that is,
a new project that you can actually just, you can actually purchase online on cannabisbasics.com. You have to call me and talk to me, but that's fine for Washington residents. But Oz Cannabis Couch is the same name as my new YouTube channel that I'm super excited about by the same name is called Oz Cannabis Couch. I know that you and I have talked about my dream project of the hemp heroes in the past. And so I've taken the idea of that project and I'm turning it into a 10 minute segment YouTube channel that will celebrate.
the cannabis and hemp heroes of our movement and industries. And then I've been collecting treasures. I call it my archives. I've been collecting cannabis and hemp memorabilia for 25 years. So every segment, I'll talk about one of my heroes. I'll pull something out of the cannabis treasure chest that I want to share, kind of like a show and tell. And then the last little bit of that will be a nugget of knowledge. And so these will be 10 minute segments. Oz Cannabis Couch is the name of the channel. And then hopefully that will also drive traffic to the website that they can buy product on. Of course, you know, I've got to make a living as well. So I get to celebrate my heroes.
kick down some knowledge and share some of the treasures that I have collected over the last 25 years. Super exciting project for me. Nice. And, you know, we have all spent time on the couch after doing some things. It's not actually a therapist couch, but it's not like people may find some therapy in it. You know, I don't know. Yes, indeed, indeed. And I just want to mention, I just, well, we could all use a little therapy right now, I think.
i just want to mention that unfortunately our store hemp fest central is uh one of the um victims of covid and our store is closed and we have to be out by the end of the month but for a long time i just want to mention that your remedy stick and a few other of your products for years now has been the number one selling product in our entire store um both the online store and our physical store um of all the products that we had a lot of products in there of all kinds uh it was a hemp shop and had clothing and glass and you know all kinds of stuff the number one products that we sold were cannabis basic products consistently for a long time so that says something about the quality um and effectiveness of of your stuff and we'd have people call the phone on the phone to make sure that we had them in stock before they came. Yeah. Because we would sell out because they were so popular. So there's that, you know. I just love hearing that. Thank you for sharing that with me. Yeah. And we loved having them, of course. You mentioned CBD. Yeah. And I'm just curious, we are kind of in a CBD craze. And, you know, I have mixed feelings about that personally. And I also question the quality of some of that, the source quality of some of that CBD. What are your thoughts on this kind of CBD fad that we're going through right now?
Well, I mean, that would take an hour, but I do have my, you know, the thing about it is, this is what I say. 25 years ago, I had five competitors. Five years ago, I had 20 competitors nationwide. Now I have a couple thousand competitors because everybody and their sister has, you know, can buy CBD online, throw it into a lotion, and then they think that they have the best product ever. So for me personally, watching this happen has just been so challenging. I mean, I was the only cannabis product in many grocery stores for a couple of years, and now I'm one of 20.
CBD brands that they carry, except the difference is my products are the only ones that actually have THC in them. Which makes it chava, right? That's the difference? Which makes it chava. That makes it chava, yes. And so what that actually, that 0.3% means is that it can have up to 85 milligrams in a one-ounce container. So it's not nothing. It's enough to make a difference. But for me, the challenge is now I have all of these competitors and how it's such a challenge for me to actually explain to the consumer that's just walking down that aisle how different and how special my products are compared to the other products.
Right. So brand new challenge for me. But this is what I like to tell people. I really am concerned about consumers in the end. And so here's my guide to buying CBD, because a lot of people are out there shopping for CBD. And whether they come and look for my products or not, this is what I want them to remember. One is to not get ripped off. OK, CBD, when I started importing it six, seven years ago with 22 cents a milligram, no one, no manufacturer worth their salt pays that anymore. They all pay less than a penny a milligram. So if you're buying a CBD product that's a couple hundred dollars for a couple hundred milligrams, you're getting ripped off. So that's number one.
Number two is that I would encourage people to look at the extraction method. Is it a whole plant method or are they using isolate? I think that we could all talk about the difference between using whole plant and isolate. So I always go whole plant. I'm all about whole plant therapeutics, so that's another thing. And then the last thing is to look at the other ingredients in the formula. I mean, you could have the best sourced, beautiful CBD extract, organically grown hemp, and then they're doing this and they're doing that. But if they throw it in a lotion formula that's got a bunch of crap in it, then you have defeated the purpose.
So look for all natural ingredients along with a whole plant extract for CBD. And so those are my top three kind of tips for looking for CBD on the marketplace. We've got about a minute before the next break, but I've had several doctors on my show that have talked about, speaking of whole plant therapy, you've mentioned the entourage effect. Yeah. And that you don't necessarily want to isolate one cannabinoid. Exactly. You want to get the full effect, the full physiological benefits of cannabis. You're going to want some of those, you're going to want a little bit of THC in there to kind of activate that CBD. Is that, is that correct?
Oh, I believe wholeheartedly that that is the case. And then you could add on another layer. Like, you know, it's not just about the cannabinoids. It's also about the terpenoids. There's specific terpenoids and specific, like we don't do strain specific stuff because I put so many other essential oils that are, they're nothing but terpenes, but different essential oils like lavender and beta-caryophyllene, black pepper. They do a better job of absorption. So the entourage effect there or the synergistic relationship between the other botanicals in my formulas and the cannabinoids and the terpenoids from cannabis, whether it be hemp or marijuana.
There's a relationship that's going on there that just cannot be underplayed, you know, and that's why I think truly that that's coupled with the fact that I still do old school fat infusion. I think that is why my products are so effective is because I emphasize the relationship between the cannabis and its relationship to the arnica and the lavender and, you know, many other botanicals in that world. My guest is Warner. We're not completely done. We still have another segment coming. So we're going to take a short break. Don't go anywhere. Come back for our final questions. Time to roll out for the people that let us have present. Hey, Gloose, we're coming right back.
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We're back to Hemp Presents, only on Cannabis Radio. Now, back to our headstrong hemperer of hemp, Vivian McPeak. Back for our final segment with Paul Warner from Cannabis Basics. In 2015, Cannabis Basics was granted the first ever federal trademark registration for a brand logo composed of both the cannabis leaf and the word cannabis. And the cannabis leaf is kind of controversial. You know, here in Washington State, retail outlets, cannabis stores can't even use a leaf on their signs or anything like that. But you were able to get a federal trademark using a cannabis leaf. How did you accomplish all of that?
Yeah, well, it was super exciting. It was, again, out of necessity. I needed to protect the name of my product, but I want to be super specific about what we were able to accomplish. So it was the first ever federal trademark with the leaf or the word cannabis that actually protects a product with cannabis in it. So theirs had preceded our trademark. There was one for an educational institution or a service. So ours was one for specifically a product that had cannabis in it. So that's one part of it. And we were able to do it when others haven't been able to do it because we have hemp.
as well right we have a hemp line and so these products weren't they were protecting cannabis because cannabis is also hemp but we left out the whole conversation about the marijuana part of it so you know so while we did set a precedent i don't think very many people have been able to follow thus far to get uh trademark federal trademark protection i'm not talking some states you can get state protection for your for your um brand but federal state protection i mean federal protection for um the cannabis basics logo was under was actually filed under hemp product So that is a little bit different than what it might seem on the outset. And this trademark stuff is complicated stuff. It's so complicated. I know lawyers that struggle to wrap their minds around it.
Yeah. And I have, it's one of the things that I, you know, I've done, I've made many mistakes in my 25 years, but I think that one of the things that I did do properly and correctly, and we're even talking about it now because I was able to get this historical trademark is that I was guided well enough to start filing trademarks. And this is whether I'm talking about the cannabis basics, the remedy trademark, the hemp basics trademark, the women of weed trademark, you know, so I have a trademark portfolio that will help me in the years to come so that people can't rip you off. I mean, that's basically what happens is that, you know. You're not always the only person that has the idea. But if you're the first one to protect it, then it's pretty much yours. Well, I have to protect our schedule. So, AhWarnerOfCannabisBasics.com. Thank you so much, my friend, for being on the show again and for everything that you've done for our cannabis community. You are such a power sister.
Thank you, Viv. I appreciate you, and I hope that 2021 is a better year for all of us. Wear a mask. It won't take much. It won't take much for taking a better year. All right, you take care now. All right, well, thank you. You bet. Now I'm going to get to a weekly feature of Himazon on CannabisRadio.com. That's the core of the week, and here it is. I have found in my study of these patients that cannabis is really a safe, effective, and non-toxic alternative to many standard medications, and that is Dr. Philip Denny. That concludes this installment of Himazon on CannabisRadio.com. I want to thank all my Cannabis Radio sponsors and advertisers. Join me next week for some more reefer repartee and cannabis confabulation.
with some special info-saving on our journey to justice as we silence the violence, increase the peace, and promote unity in the cannabis community with impunity. Because when it comes to prohibition, you've got the right not to remain silent. Activism requires a voice, so find your voice and speak up for justice because resistance is fertile. Until then, my friends, stay strong, stand tall, and talk it easy. I present a theme song, Take Back the Plants, performed by Stickerbush. Turn up the music, Maestro, because I am out. Marijuana!
The opinions expressed on this CannabisRadio.com program are those of the guests and hosts and do not necessarily reflect those of the staff and management of CannabisRadio.com. Any rebroadcast or redistribution without proper consent of CannabisRadio.com is prohibited. Every single day you hesitate, your marketing budget is bleeding out on platforms actively sabotaging your pipeline. Vanishing organic reach, skyrocketing ad costs, sudden algorithmic shadow bans that wipe out your revenue overnight. If you're still pouring money into channels that throttle your business, you are throwing capital straight into an incinerator. WMR.FM gives you the unfair B2B advantage your competitors don't want you to have. Zero corporate red tape. Zero platform restrictions. When you lock in with us, we don't just drop you into one quiet slot. We deploy your message across our entire network, weaponizing every flagship show and 20 years of on-demand archives. That's instant, guaranteed, unrelenting exposure to millions of high-income founders. C-suite executives.
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