Cannabis Extracts, Terpenes, and the Future of the Industry with Jose Rivas

from Wine Country Business · host WineCountry Business

Jose Rivas, CEO of Premium Extracts, explains how cannabis extracts are made and how his company evolved into an ingredients supplier focused on terpenes. He shares his journey from early startup failure to building a licensed extraction facility, and discusses industry trends including price compression, THC beverages, and regulatory challenges shaping the cannabis market.

Episode metadata supplied by the publisher feed · Published May 6, 2026

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Cannabis Extracts, Terpenes, and the Future of the Industry with Jose Rivas

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