Cannabis Sales Strategy: How Kanha's SVP Built a Top Brand | Women in Cannabis Leadership

Charmaine Chua, Senior Vice President of Sales at Kanha Cannabis, joins The Canna Boss Babes to share the cannabis sales strategies that helped Kanha become California's #2 rosin brand while celebrating their 10-year anniversary.From leaving a Fortune 500 company after 14 years to leading sales at two of cannabis's biggest brands, Charmaine reveals what it takes to succeed in one of the industry's most challenging roles.🎯 WHAT YOU'LL LEARN:Cannabis Sales Strategies:How to navigate market congestion with thousands of competing brandsWhy staying dialed into budtender and consumer feedback is criticalThe importance of constant adaptation in evolving marketsBuilding white glove customer service experiencesHow Kanha's rosin line achieved #2 in California with a brand new product! Women in Cannabis Leadership:Why women leaders "just get it done"Managing anxiety in high-pressure sales rolesTurning worry into wonder: mental health strategies for executivesOperating under different rules as women in cannabisThe power of supportive networks among women leadersIndustry Insights:Lessons from the 2020 pandemic boom (and why it won't return)How Stiiizy scaled during unprecedented demandNavigating cannabis industry challenges in 2026Kanha's 10-year journey and global expansion plansCommunity-building strategies that create loyal customersKey Timestamps:0:00 - Introduction: Charmaine Chua & Kanha Cannabis2:15 - Leaving Fortune 500 for cannabis: The "rocket ship" decision5:45 - Building Stiiizy during the pandemic9:30 - Kanha's 10-year anniversary & California #2 rosin achievement12:20 - Cannabis sales strategy: Staying connected to feedback15:40 - Adapting to market changes: No permanent playbook18:25 - Navigating market congestion & shelf space battles22:10 - Community commitment: Kanha's Thailand sweepstakes25:50 - Women in cannabis leadership: Operating under different rules30:15 - Managing anxiety: Turning worry into wonder35:40 - Doing the hard things: Leadership lessons40:20 - Cannabis industry challenges: Taxes, regulations, survival mode45:15 - 2026 outlook: Innovation & global expansion48:30 - Advice for cannabis sales professionals💡 FEATURED PRODUCTS:Kanha Rosin Belts (California's top-selling rosin gummies)Kanha Nano GummiesKanha Minis (discreet chocolate option)Kanha Zen Belts🎁 KANHA'S 10-YEAR ANNIVERSARY SWEEPSTAKES:Win an all-expense-paid trip to Thailand! Multiple prizes available.Visit Kanha's website for entry details www.kanhabliss.com/10yearsofbliss📌 ABOUT CHARMAINE CHUA:Senior Vice President of Sales at Kanha Cannabis and SunderstormFormer Senior VP of Sales at StiiizyMBA graduate with 14+ years Fortune 500 CPG experienceLeading sales strategy for one of California's top cannabis brands📌 ABOUT KANHA CANNABIS:Celebrating 10 years in cannabis (2016-2026)California's #2 rosin gummy brandScience-based, clean, safe productsInternational presence including ThailandVision: Leading global cannabis brand