Cannabis Superbowl Tactics ft. Lisa Weser

About Lisa WeserAs the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.”  She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments.Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map. https://trailblaze.co/ This show is presented to by 8th Revolution:At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regard to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research create unique insights into how to best grow your market share. Contact us directly at [email protected] Fields: @bryanfields24Kellan Finney: @Kellan_Finney  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.