Cannes 2026: Compressing Production Pipelines, Super Bowl Playbook | Chris Kay and Maria Galleriu, 72andSunny, International CEO and Chief Strategy Officer International

Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.They share their operational playbook for compressing creation pipelines to finalize marquee sports media in under two weeks, navigating category saturation inside competitive retail aisles, and using the universal language of global sports and entertainment to scale messaging across geographic borders without high translation costs.Key tactical themes covered:Transitioning global campaign distribution into flexible bespoke network models.Bringing clients into the strategy room to compress creation cycles.Differentiating legacy brands inside crowded product verticals.Embracing cultural tension inside high-visibility media ad spaces.Leveraging international sports growth to reduce localized translation friction.Chris Kay is the International CEO at 72andSunny, and Maria Galleriu,Chief Strategy Officer International, is leading the global expansion initiatives and cross-office creative networks for dominant enterprise brands.Connect & us and 72andSunny:Follow Chris Kay on LinkedIn: https://www.linkedin.com/in/ckay1/Follow Maria Galleriu on LinkedIn: https://www.linkedin.com/in/maria-galleriu/Explore 72andSunny: 72andsunny.comSimplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/