Cannes 2026: Deploying Agentic AI Workflows in Daily Routines | Matt Sanchez, Yahoo, Chief Operating Officer

As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value. Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication utilities with massive content properties can optimize open-web attribution pipelines.Key Themes Covered:Aligning a massive digital portfolio to function as a trusted guide across a fragmented web.Testing lab-grade agentic AI features to improve inbox user productivity.Exporting rich behavioral insights out of internal platforms into an open DSP layer.Organizing strategic event timelines to start discussions and close corporate alliances.Integrating independent creator networks alongside traditional syndicated media formats.Matt Sanchez is the Chief Operating Officer at Yahoo, where he directs product execution and global distribution systems across their full-funnel media engine.Connect with Matt Sanchez on LinkedIn: https://www.linkedin.com/in/sanchezmatt/Explore Yahoo's Programmatic Solutions: https://www.yahoo.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/