Cannes 2026: Direct Talent Models and Athletic Governance | Damaune Journey, 72andSunny, Global Growth Chief

Relying entirely on static slide portfolios can expose emerging creative agencies to declining client conversion rates and high procurement resistance.Dylan Conroy sits down with Damaune Journey, Global Chief Growth Officer at 72andSunny, to outline the structural framework used to transition legacy account acquisition models into unfragmented experiential marketing networks.Experiential New Business Engines: How deploying original live real estate across global forums acts as a walking case study to close enterprise accounts.Direct Talent Architectures: Why bypassing legacy representation networks to build text-chain relationships with athletes uncovers authentic brand storytelling lines.High-Performance Workforce Design: Tactical lessons from Doc Rivers and Candace Parker on applying sports team metrics to manage corporate groups.The Collective Scale Playbook: How 72andSunny restructured its international presence across six global offices to support global brand allocations.Damaune Journey is an experienced global client strategist and the Global Chief Growth Officer at 72andSunny, commanding multi-continental agency footprints, high-prestige brand operations, and omni-channel conversion loops.Connect with Damaune Journey on LinkedIn: https://www.linkedin.com/in/damaunejourney/Explore the 72andSunny Global Collective Framework: https://www.72andsunny.com/Optimize your automated performance media channel returns with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/