Cannes 2026: How to Integrate Cross-Cultural Demographics into Core Brand Strategy | Jorge Plasencia, Republica Havas/Global Chief Client Officer, Havas Creative Network, Chairman, Co-Founder & CEO

Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his approach to navigating the shift toward automated "agentic" shopping networks, using large-scale simulated data frameworks to maintain visibility in automated retail loops.Key discussion topics include:Bypassing late-stage campaign additions to integrate cross-cultural insights directly into core strategy.Optimizing brand positioning to remain competitive when autonomous AI assistants handle routine consumer shopping.Deploying automated research systems to track consumer choices across diverse demographic segments.Retraining operational staff from basic administrative tracking into creative and strategic service positions.Positioning regional market hubs as entry points for international business expansion.Guest Profile: Jorge Plasencia is the CEO of Republica Havas and Global Chief Client Officer of the Havas network, managing client alignment across 700 partner agencies in 100 countries.Connect & Scale Your Operations:Follow Jorge Plasencia on LinkedIn: https://www.linkedin.com/in/jorgeplasencia/Explore Republica Havas: https://republicahavas.com/Optimize Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/