Cannes 2026: Inside the Emotional Psychology of Enterprise CMOs | Stephen Brown, FUSE Create, Chief Executive Officer

As programmatic marketing teams encounter diminishing returns from short-term attribution tracks, brands face the critical challenge of keeping their customer pipelines healthy. At the same time, agency leaders must design sustainable business transitions that protect core team dynamics from holding company pressures. Dylan Conroy sits down with Stephen Brown, CEO and Founder at FUSE Create, to map out how independent agencies use agile brand health tracking to sustain long-term conversion campaigns.Key Themes Covered:Overhauling boutique agencies from traditional tactical execution into creative integrated models.Balancing backend AI tool deployment with the value of human strategic passion.Reviewing qualitative data from the "Confessions of a CMO" leadership study.Deploying modern brand tracking frameworks to prevent performance campaign plateaus.Executing internal management buyouts to maintain creative alignment and client continuity.Stephen Brown is the CEO and Founder at FUSE Create, an integrated creative agency that directs international cross-screen strategy for premier consumer brands.Connect with Stephen Brown on LinkedIn: https://www.linkedin.com/in/stephenbrownfuse/Explore FUSE Create’s Creative Frameworks: https://fusecreate.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/