Cannes 2026: Machine Learning and 0.00003-Second Attribution | Shachar Scott, Sunbit, Chief Marketing Officer

Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies.Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint.Moving Past Transaction Layers: How to structure a direct consumer brand that transcends merchant checkout counters to capture top-of-wallet placement.Accelerated Corporate Modernization: The behind-the-scenes mechanics of executing an enterprise rebrand within an intense 60-day operational window.Predictive Risk Engineering: Why deploying machine-learning loops to analyze full financial histories delivers personalized options within 0.00003 seconds.Radical Timelines Flattening: Leveraging automated orchestration platforms to condense campaign delivery loops from weeks to hours.Shachar Scott is a veteran technology marketing strategist and the Chief Marketing Officer at Sunbit, directing global brand narrative, machine-learning data integrations, and omni-channel client scale for an enterprise holding over 5.5 million consumers.Connect with Shachar Scott on LinkedIn: https://www.linkedin.com/in/shacharscott/Explore the Sunbit Personal Finance Roadmap: https://sunbit.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/