Cannes 2026: Post-Cookie Attribution Frameworks & Marketing Mix Modeling | Luke Smith, Croud, Founder & Global CEO

How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.The conversation covers several key tactical areas:Decentralizing agency fixed-cost structures via custom operational software solutions (Croud OS).Bridging the operational gap between social-first creative production and paid media performance distribution.Establishing reliable corporate metrics and economic modeling accountability frameworks for creator spending.Engineering custom programmatic solutions to overcome cookie deprecation and data signal loss.Sustaining deep local market cultural value across 120 target regions simultaneously.Luke Smith is the Global CEO and Founder of Croud, a leading tech-enabled digital media agency operating out of London, New York, Atlanta, and Dubai, servicing over 120 markets globally through a specialized network of over 2,000 marketing professionals.Connect with the Guest & Partners:Follow Luke Smith on LinkedIn: https://www.linkedin.com/in/lukesmithcroud/Explore Croud: https://croud.com/Optimize Your Paid Media with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/