Cannes 2026: Pre-Click Shortlist Domination, Moving Past Traditional Search Links | Sangeeta Prasad, Slalom, Chief Marketing Officer

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/