Cannes 2026: Re-Engineering B2B Campaign Strategy | Spencer Burke, Braze, SVP of Growth

Enterprise marketing and lifecycle engineering teams often run into campaign execution bottlenecks and privacy constraints when attempting to scale multi-channel customer journeys.Spencer Burke, Senior Vice President of Growth at Braze, breaks down how to embed agentic AI and customizable Large Language Models into automated lifecycle platforms.Key tactical themes covered:Transitioning from static recommendation blocks to real-time, LLM-generated product synthesis.Using in-product AI assistants (Operator) to process complex customer journey configurations.Preserving corporate privacy standards through flexible "Bring Your Own LLM" cloud integrations.Designing interactive B2B event marketing campaigns that generate crowdsourced content streams.Spencer Burke is the Senior Vice President of Growth at Braze, overseeing global commercial expansion, enterprise go-to-market strategies, and lifecycle technology integrations.Connect with our guest:Follow Spencer Burke on LinkedIn: https://www.linkedin.com/in/spencertburke/Explore Braze: https://www.braze.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/