Cannes 2026: Scale Full-Funnel Ad Campaigns Using Reddit Advertising Infrastructure | Jim Squires, Reddit, Chief Marketing Officer

Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer.Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks.He shares his operational playbook for using advanced data intelligence layers to track competitor landscape shifts, managing public brand critique confidently, and designing brand-true ad creative that lowers down-funnel acquisition friction.Key discussion topics include:Moving past static awareness ads to implement full-funnel performance tracking systems.Capturing high-intent purchase decisions within interest-driven consumer forums.Processing unstructured text assets using centralized community data platforms.Managing brand safety risks by keeping ad creative consistent with your corporate identity.Integrating unfiltered public feedback into ad designs to build consumer trust.Jim Squires is the Chief Marketing Officer at Reddit, directing programmatic ad infrastructure, community insight design, and dataset distribution pipelines for global enterprise brands.Connect & Scale Your Reddit Performance Capital:Follow Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/Explore Reddit for Business: https://www.redditforbusiness.com/Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/