Cannes 2026: Scaling Brand Campaigns Across the Sports Creator Economy | Jack Adler, Out2Win, Chief Executive Officer

As classic sports sponsorships deliver lower digital engagement, brand teams face the challenge of connecting authentically with modern fan communities. At the same time, many automated online sales channels are seeing lower returns due to widespread inbox spam. Dylan Conroy sits down with Jack Adler, Founder & CEO at Out2Win, to discuss how their venture-backed platform helps brands launch successful media campaigns at the intersection of sports and culture.Key Themes Covered:Broadening media reach from early NIL campaigns to the wider sports creator landscape.Running real-time social campaigns with professional athletes during major sports events.Transitioning a business model from basic managed execution to data-enabled agency services.Using internal AI analytical systems to back up creative talent decisions.Prioritizing face-to-face networking to bypass automated digital outreach clutter.Jack Adler is the Founder & CEO at Out2Win, where he leads the development of automated creator matching tools and digital media strategies for top brands.Connect with Jack Adler on LinkedIn: https://www.linkedin.com/in/jack-adler/Explore Out2Win’s Platform: https://www.outtowin.io/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/