Cannes 2026: Scaling Thought Leader Ads for 10x Engagement | Heather Freeland, LinkedIn, Chief Brand Officer

Relying entirely on dry corporate updates can leave B2B marketing teams with falling click-through rates and high target audience indifference. Dylan Conroy sits down with Heather Freeland, Chief Brand Officer at LinkedIn, to unpack the operational blueprint for converting cold company pages into unfragmented human storytelling networks.The Verified Identity Blueprint: How building an identity layer using third-party validation tools removes anonymous online noise to protect brand safety.The Creator Marketplace Engine: Navigating the platform's custom portal to connect enterprise brands with authoritative, professional voices.The 10x Engagement Lift: Deconstructing the data metrics behind Thought Leader Ads and sponsored employee accounts.Defeating Content Dilution: Why human personal narrative serves as the ultimate creative defense against automated AI-generated noise.Heather Hopkins Freeland is a prominent brand executive and the Chief Brand Officer at LinkedIn, commanding international consumer marketing, creator product implementation, and cross-channel community strategy.Connect with Heather Freeland on LinkedIn: https://www.linkedin.com/in/hhfreeland/Explore the LinkedIn Creator Marketplace: https://www.linkedin.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/