Cannes 2026: Surviving the Zero-Click Search Landscape | Dean Broadhead, Broadhead, CEO

Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior.Dylan Conroy sits down with Dean Broadhead, Founder and CEO of Broadhead, to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks.The AEO Playbook: How structuring digital assets for LLM indexing protects market placement as traditional web traffic falls.Surviving Zero-Click Search: The technical strategy required to secure direct machine citations inside automated layouts.The Emotional Procurement Stake: Re-engineering B2B creative assets to handle individual job security risks among buyers.Corporate Visibility Mandates: Why developing visible personal branding channels for executives drives modern customer pipelines.Dean Broadhead is an experienced brand strategist and the Founder and CEO of broadhead, commanding a 150-person independent full-service agency network that directs performance media integrations across major B2B and B2C channels.Connect with Dean Broadhead on LinkedIn: https://www.linkedin.com/in/broadheadco/Explore the Broadhead Agency Optimization Catalog: https://broadheadco.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/