Cannes 2026: The Human Element in Accelerated AI Market Intelligence Engines | Sascha Eder, NewtonX, CEO & Co-Founder

Many corporate marketing teams struggle with long pipeline delays because they target narrow executive profiles while overlooking key buying committee members.In this episode, Sascha Eder, founder and CEO of NewtonX, explores how to run comprehensive account-based research using open knowledge graphs to find verified, niche business buyers.He outlines his strategy for combining primary human validation with predictive synthetic data models to build highly accurate, continuous testing systems across a product's lifecycle.Key discussion topics include:Deconstructing targeting errors to accurately map complex corporate buying groups.Crafting tailored multi-channel messaging pathways to align secondary stakeholders like procurement and tech deployment.Building custom-recruited expert networks to eliminate data fraud issues common in traditional panels.Deploying verified synthetic persona architectures for continuous, fast concept testing.Managing research budget priorities to focus resources on core data verification as AI shortens timelines.Guest Profile: Sascha Eder is the founder and CEO of NewtonX, leading advanced B2B market intelligence initiatives for over 600 dominant global enterprises.Connect & Drive Your Growth Engine:Follow Sascha Eder on LinkedIn: http://linkedin.com/in/saschajeder/?skipRedirect=trueExplore NewtonX Solutions: https://tinyurl.com/NewtonXAtTheAdPodcastMaximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/