Cannes 2026: The Rise of Indie Agencies vs Holding Companies | Christoph Berg, MINT Square, CEO

Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.Key topics covered include:Bypassing enterprise spend minimums to access top-tier Demand-Side Platforms.Evaluating why client budgets are shifting from major holding networks to agile indie agencies.Navigating European expansion and maintaining simple GDPR compliance across borders.Deploying agentic AI trading models to automate real-time media buying.Building custom adtech workflows using large language models without dedicated coding teams.Christoph Berg is the CEO and Founder of MINT Square GmbH, a programmatic infrastructure provider helping European independent agencies scale their media capabilities.Connect with Christoph:Follow Christoph Berg on LinkedIn: https://www.linkedin.com/in/christophberg/Explore MINT Square: https://mint-square.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/