Cannes 2026: Translating Complex Personas into AI-Driven Targeting | Dharmesh Patel, OnAudience , Global Curation Strategy Lead

Enterprise brand campaigns frequently struggle with inefficient audience targeting and poor match rates when relying on static data segments. Dharmesh Patel, Global Curation Strategy Lead at OnAudience, breaks down how multi-source identity graphs and supply-side curation are transforming programmatic media buying across the open web.Key tactical themes covered:Connecting 12 data sources within an ID graph to evaluate recency and frequency signals.Activating audience data at the SSP layer to optimize match rates and campaign KPIs.Using AI query agents to translate 25-page strategy documents into targetable ad segments.Preparing adtech architecture for automated bot-to-bot (MCP to MCP) system interactions.Embedding audience data early in creative planning to bridge the gap between creative and media execution.Dharmesh Patel is the Global Curation Strategy Lead at OnAudience (Cloud Technologies), overseeing global curation models, taxonomy strategy, and programmatic data partnerships.Connect with our guest:Follow Dharmesh Patel on LinkedIn: https://www.linkedin.com/in/darthmesh/Explore OnAudience : https://www.onaudience.com/Simplify Paid Media Process with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/