Cannes 2026: Turning AI Web Scrapers into Monetized Assets | Stephanie Layser, AWS, Sub-Industry Leader, Publishers and Advertising episode artwork

EPISODE · Jul 1, 2026 · 11 MIN

Cannes 2026: Turning AI Web Scrapers into Monetized Assets | Stephanie Layser, AWS, Sub-Industry Leader, Publishers and Advertising

from The Ad Podcast · host Dylan Conroy

As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping.Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explore how cloud infrastructure supports modern media operations.Key Themes Covered:Operating neutral cloud infrastructure to support global programmatic ad networks.Automating manual ad operations and planning using enterprise AI applications.Moving software projects from quick prototypes to secure production environments.Optimizing corporate website layouts for automated search tools and engines.Setting up edge firewalls to turn automated web scraping into structured revenue streams.Stephanie Layser is the Global Subcategory Leader for Publishers and Advertising within the Media, Entertainment, Games, Advertising, and Sports division at AWS, where she creates infrastructure strategies for major programmatic platforms.Connect with Stephanie Layser on LinkedIn: https://www.linkedin.com/in/slayser8/ ExploreAWS Advertising and Marketing Tech: https://aws.amazon.com/media/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping.Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explore how cloud infrastructure supports modern media operations.Key Themes Covered:Operating neutral cloud infrastructure to support global programmatic ad networks.Automating manual ad operations and planning using enterprise AI applications.Moving software projects from quick prototypes to secure production environments.Optimizing corporate website layouts for automated search tools and engines.Setting up edge firewalls to turn automated web scraping into structured revenue streams.Stephanie Layser is the Global Subcategory Leader for Publishers and Advertising within the Media, Entertainment, Games, Advertising, and Sports division at AWS, where she creates infrastructure strategies for major programmatic platforms.Connect with Stephanie Layser on LinkedIn: https://www.linkedin.com/in/slayser8/ ExploreAWS Advertising and Marketing Tech: https://aws.amazon.com/media/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

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Cannes 2026: Turning AI Web Scrapers into Monetized Assets | Stephanie Layser, AWS, Sub-Industry Leader, Publishers and Advertising

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As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks...

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