Cannes 2026: Validating Memes for Sales Growth | Josh Rosenberg, Day One Agency, CEO

Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out.Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking.He shares his operational playbook for using internal data vaults to monitor internet trends, running short flash promotions to validate memes safely, and partnering with niche independent Substack curators to capture trusted audience authority.Key tactical themes covered:Transitioning expensive paid media spend into unfragmented organic sharing pipelines.Utilizing specialized data vaults to track long-term consumer communication patterns.Running short flash validation loops to de-risk full campaign budgets.Tracking how Gen Alpha media habits influence millennial family spending choices.Partnering with independent newsletter networks to increase long-term brand authority.Josh Rosenberg is the Co-Founder and CEO of Day One Agency, directing integrated public relations, earned creativity frameworks, and cross-channel marketing systems for dominant global enterprises.Connect with your guest:Follow Josh Rosenberg on LinkedIn: https://www.linkedin.com/in/jzrosenberg/Explore Day One Agency: https://d1a.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/