Cannes 2026: Why Brand Advertising is Shifting to the Open App Internet | Stephen Upstone, LoopMe, CEO & Founder

As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.Key tactical themes covered:- Reallocating media budgets from web environments to the resilient "open app internet".- Moving brand campaign metrics from top-of-funnel reach to trackable mid-funnel intent.- Deploying internal agentic AI to increase developer code output by 5x–6x.- Building supply-side seller agents to enable automated machine-to-machine media transactions.- Reallocating talent resources to support a 5-year strategic technology vision.Stephen Upstone is the CEO & Founder of LoopMe, an adtech platform optimizing brand advertising performance across mobile apps and Connected TV using AI.Connect to us or our guestFollow Stephen Upstone on LinkedIn: https://www.linkedin.com/in/stephenupstone/Explore LoopMe: https://loopme.ai/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/