Cannes 2026: Why Traditional Affiliate Marketing Is Outdated | Todd Ulise, Nomix Group, Chief Revenue Officer (CRO)

As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics.Key Themes Covered:Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems.Scaling transaction infrastructure models to process billions in gross merchandise volume.Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks.Structuring joint equity partnerships that give digital talent deep skin in the game.Transitioning Western retail distribution toward integrated live streaming social commerce channels.Todd Ulise is the Chief Revenue Officer at Nomix Group, where he directs global monetization strategy and infrastructure distribution layers for high-growth commerce spaces.Connect with Todd Ulise on LinkedIn: https://www.linkedin.com/in/toddulise1/Explore Nomix Group Platforms: https://www.nomixgroup.com/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/