Cannes 2026: Winning Premium Shelf Space Through B2B Events | Michael Fullman & Paul Elsberg, ACRONYM

As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed. Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical events into data-backed conversion platforms using advanced spatial tech layers.Key Themes Covered:Carrying core enterprise positioning smoothly across down-funnel consumer properties.Countering direct-response ad noise by building custom, physical brand environments.Implementing an tracking framework via RFID and geofencing to measure Return on Experience.Presenting product innovations to retail executives to capture premium shelf space.Operating within independent agency cooperatives like the Residence network to scale creative output.Michael Fullman is the Chief Creative Officer and Paul Elsberg is the Group Business Director of ACRONYM, where they engineer advanced spatial media strategies and large-scale event architectures for premier corporate portfolios.Connect with the ACRONYM Team on LinkedIn: https://www.linkedin.com/in/paul-elsberg-23306584/Explore ACRONYM's Creative Systems: https://acronym.la/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/