Cannes Lions 2025: Appreciation, Agencies, and AI

Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off. 00:00 – Setting the Stage: Why Cannes Still Matters03:32 – Appreciation: The Role of Creativity and Craft07:29 – Agencies: Still Central to Media’s Future13:48 – AI: From Sizzle to Substance18:15 – Final Reflections and What Comes Next #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Related links: The New Vibe: Cannes 2025 and the Evolving Landscape of Agency and AI https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-ai Want to stay ahead in media? Visit https://www.idcomms.comFollow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/