Cannes Lions: Are Awards Still Worth It?

In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that doesn’t answer the question, we don’t know what does.