Cannes Lions, VidCon, and the Uscreen MCP

from The Upload · host Rob Balasabas

Rob breaks down what he’s seeing at Cannes Lions and VidCon: creators are no longer asking for permission. They’re building their own platforms, owning their audience, and doing it smart. Plus, a first look at Uscreen’s new MCP feature that’s changing how creators run their membership businesses, the Hammer Media playbook for YouTube AND owned platforms, and why he’s heading to Coach360 in Vegas next week.

Episode metadata supplied by the publisher feed · Published Jul 10, 2026

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Cannes Lions, VidCon, and the Uscreen MCP

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