EPISODE · Jun 17, 2025 · 14 MIN
Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
from Marketecture: Get Smart. Fast. · host Ari Paparo
Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
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