Cannes: why did PR underperform?

With campaigns by PR agencies picking up fewer awards at the International Festival of Creativity than last year, PRWeek journalists Danny Rogers, John Harrington and Siobhan Holt look at why that might be.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The PRWeek team pick out some of their favourite Lions-winning campaigns and discuss what made them a hit, and what it says about the main ingredients for a successful earned media campaign.They look at why purpose campaigns continue to show up among Cannes Lions winners, despite the much-discussed retreat from DEI and ESG in the Trump era.The trio also give a sense of how Cannes Lions was different overall, or not, in 2025. Hosted on Acast. See acast.com/privacy for more information.