Canto on Sports Content: Managing Digital Content at Scale

from The Game Plan: Inside the Business of Sport · host Sport Industry Group

In this episode of The Game Plan, Dylan Pugh speaks to Andrew Hall, VP of Global Demand Generation at Canto, sponsor of the Sports Content Award at The 25th Sport Industry Awards.They discuss how sports organisations now operate like media companies, producing huge amounts of content across social, video, and digital platforms and the challenges that come with it. From organising assets and managing rights to collaborating across teams and using AI for efficiency, Andrew explains how Canto helps turn content into a strategic and commercial asset.If you want to understand the systems behind great sports content, this episode is for you.Follow us on @sportindustry

Episode metadata supplied by the publisher feed · Published Apr 2, 2026

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Canto on Sports Content: Managing Digital Content at Scale

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