Canva Deep Dive - Customer Acquisition, Product Pivots & Hacks For Marketers

Wondering why everyone is talking about Canva?! Or what it is and why it has been valued at over $4b AUD? Canva is one is the biggest Unicorn company from Australia and is completely reshaping how individuals and businesses do design work. From PowerPoint presentations, to animations, Canva's SAAS drop & drag design tool has you covered for the vast majority of design needs. On this episode we jump into why Canva is such an exciting business and why they deserve such a high company valuation as well as how Canva can help marketers to create great design for their brands. We look at their start up journey and the pivots they have made along the way, their engine of growth, the amazing customer acquisition strategy that is driving penetration for the tool and more. If you like this episode, please leave us a 5 star rating and review on Apple Podcasts. You can also follow our journey by following us on LinkedIn, just search "The Marketing Show Podcast". If you want more, visit our website, Themarketingshowpod.com Thanks for listening!