EPISODE · Jun 19, 2024 · 20 MIN
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
from Marketing School - Digital Marketing and Online Marketing Tips · host Eric Siu and Neil Patel
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites (01:00) Canva's $26B SEO strategy (10:29) Communities gaining SEO traffic (13:27) A cautionary tale for affiliate sites (18:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
What this episode covers
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites (01:00) Canva's $26B SEO strategy (10:29) Communities gaining SEO traffic (13:27) A cautionary tale for affiliate sites (18:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
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