Capillary Technologies CEO: Loyalty Programs & AI | Builders Series

Watch our exclusive interview with Aneesh Reddy, Founder and CEO of Capillary Technologies. As the #AI revolution accelerates, customers increasingly expect #personalized experiences. One company right at the center of it is Capillary Technologies. We began with Capillary’s early days, just before the 2008 financial crisis. Aneesh shared how they #navigated the tough times by focusing on #loyalty programs and helping SMBs in India - later #expanding globally to boost customer retention and growth. From there, we explored how Capillary evolved from working primarily with #retailers to serving multiple verticals and large #enterprises, as well as the strategic decision to expand into the #US and EMEA markets. We also discussed the broader #India’s technology #ecosystem - from an outsourcing-led industry to a global innovation #powerhouse, with strong R&D centers, application infrastructure, and increasingly, deep-tech leadership. A major milestone for the company has been its recent #IPO (November 2025), which was #oversubscribed more than 50X. We touched on why they chose to go public in #India and the key factors behind the successful offering. We also touched on #competition, Capillary’s Adobe partnership, and how they stand out with AI loyalty agents and rapid #SpeedToMarket. Finally, we discussed the evolving #loyalty landscape, the #gamification of it, and Capillary Technologies’s future #expansion plans. And Aneesh' favorite movie? ✈️🚶‍♂️🏝️ Check our new website: https://www.boardroomclub.net Check out our new YouTube Channel: https://www.youtube.com/@BoardroomClub Interviewers: Yossi Garmazi & Jacob Chizunza, CA #tech #ai #data #loyalty #IPO Chapters: 00:00 Intro 01:03 entrepreneur by accident 02:05 envisioning a global firm 03:55: Pivots 6:45: When to pivot? 8:01: India next silicon valley 10:13: Step down and benefits for the transition 13:49: Why going public in India 16:16: AI challenges to the business 19:57: Capillary differentiator 24:05: Customer loyalty evolvements 26:17: Moving beyond customer loyalty 27:29: Examples of transformational customer use 30:02: Inner peace philosophy influence 33:00 Advice for entrepreneurs 34:25 Hobbies outside of work 34:55 Coffee with an historical figure 35:30 Alternative life to entrepreneurship