Capital Allocation and Unit Economics
from The Boardroom Protocol Hosted by Alex John
In this premiere episode of The Boardroom Protocol, we examine the core structural mechanics of capital allocation and unit economics in modern business execution. We break down the exact mathematical relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV), explaining how to accurately compute fully loaded acquisition expenses and target optimal LTV-to-CAC ratios. Learn how elite management teams evaluate Return on Invested Capital (ROIC) against Weighted Average Cost of Capital (WACC), shorten cash payback periods, defend gross margins, and deploy operational cash flow across organic expansion, M&A, debt reduction, and share buybacks to construct a balance sheet capable of withstanding macro-economic downturns.
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