Capitalizing on Your Firm's Digital Marketing

Amid everything your firm does on a daily basis, digital marketing may not seem like a top priority, but it can be one of the most important ways to grow your business and find new clients. Join Bo Royal, Co-Founder and Chief Executive Officer of Pareto Legal, as he shares his insights on how you can use marketing to cut through the online noise, track analytics and get a large return on your investment. ALA's Marketing Administrator (and resident Swiftie) Meghann Krone also joins the show to explain how capitalizing on trends is a great way to gain exposure.