Capítol 1: Comunicació corporativa en crisi de catàstrofes

Abordem la gestió d'una bona comunicació corporativa de crisi en catàstrofes després de la DANA amb Marta Iranzo, presidenta del Club de Marketing del Mediterráneo. Explorem les estratègies comunicatives clau per a una resposta corporativa efectiva amb Eva Prieto, directora de Màrqueting i Comunicació d’Isaval, i, des del punt de la comunicació, coneixem la seua experiència com a empresa afectada. Comptem també amb la col·laboració d'Amanda Simón, gerent del Club de Marketing del Mediterráneo.

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This episode is 29 minutes long.

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This episode was published on November 11, 2024.

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