Capítol 4: Els espais ja són marques: com han evolucionat els recintes esportius

En este episodi d’El valor del Màrqueting Mediterrani parlem de com els estadis i recintes esportius han evolucionat fins a convertir-se en autèntiques marques amb identitat pròpia. Més enllà d’acollir partits o competicions, hui són espais pensats per a generar noves experiències, atraure públics diversos, crear oportunitats de negoci i oferir nous formats de relació entre marques i consumidors. Analitzem com han canviat les expectatives dels aficionats, el paper dels patrocinadors i la transformació dels recintes en espais multifuncionals capaços d’acollir concerts, esdeveniments corporatius o experiències premium. Ho fem amb Fran Carrasco (MolcaWorld), Miguel Miró (Levante UD), Víctor Hernández (Marcos Automoción) i amb la col·laboració d’Amanda Simón, gerent del Club de Màrqueting del Mediterrani.

Episode metadata supplied by the publisher feed · Published Jun 26, 2026

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Capítol 4: Els espais ja són marques: com han evolucionat els recintes esportius

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