Capítol 5: Del clic a la botiga; com està canviant la manera de comprar

En este episodi d'El valor del Màrqueting Mediterrani parlem de com la digitalització, el comerç electrònic i els nous hàbits de consum estan transformant la manera de comprar. Hui descobrim productes en xarxes socials, comparem des del mòbil, comprem per internet i acudim a les botigues buscant assessorament, inspiració o un tracte més personal. Analitzem com les marques estan integrant el món físic i el digital, com evolucionen els espais de venda físics i quin paper tenen les dades, la personalització i l'atenció humana en esta nova relació multicanal amb el consumidor. Parlem amb Alba Seco (Singularu), Carmen Alós (Heron City) Héctor Romero (WAY) i amb la col·laboració d'Amanda Simón, gerent del Club de Màrqueting del Mediterrani.

Episode metadata supplied by the publisher feed · Published Sep 21, 2026

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Capítol 5: Del clic a la botiga; com està canviant la manera de comprar

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