Capítol 5: Marketing i Tecnologia

Parlem de màrqueting, tecnologia i de com la digitalització, la intel·ligència artificial i l'automatització estan transformant les estratègies de les marques. Amb la participació d’Avantio, Norauto, Nunsys i We Are Marketing; quatre empreses que, des de sectors diferents, han apostat per la innovació tecnològica per a millorar l'experiència del client, optimitzar processos i aportar solucions que beneficien tant els consumidors com la societat. Analitzarem com la tecnologia està redefinint el màrqueting, quins desafiaments planteja i com pot ser una ferramenta clau per a construir un futur més connectat, eficient i responsable. Comptem també amb la col·laboració d'Amanda Simón, gerent del Club Marketing Mediterráneo.

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Capítol 5: Marketing i Tecnologia

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