Capítol 6: Marketing ètic amb els menors

Parlem sobre la responsabilitat de les marques en la comunicació amb el públic infantil i juvenil. Conversem amb Elena García, de Gabol; Maria Garcia-Alamar d’Havas, i Jorge Herrero Cebrián, de Kids, per a descobrir com les empreses poden connectar amb les noves generacions de manera ètica, transparent i responsable. També analitzem el paper de les xarxes socials en la comunicació amb els joves. Un programa per a entendre l'impacte del màrqueting en els consumidors del futur. Comptem també amb la col·laboració d'Amanda Simón, gerent del Club Marketing Mediterráneo.

Episode metadata supplied by the publisher feed · Published Mar 25, 2025

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Capítol 6: Marketing ètic amb els menors

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