Capítulo 220: "Transformar desde dentro", la filosofía de ILUM para una evolución digital real

Transformar organizaciones desde dentro" es la campaña impulsada por la dirección de Marketing de ILUM, bajo el liderazgo de su CEO, Héctor Freile. Esta firma ecuatoriana, ubicada en Guayaquil, propone una visión disruptiva que rompe con el enfoque tradicional de la transformación digital. En lugar de iniciar con herramientas tecnológicas, parte desde la raíz: la estrategia, los procesos y, sobre todo, la cultura organizacional.

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