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Capture the Opportunity to Influence with Broadcast Attribution

EPISODE · Feb 26, 2025 · 23 MIN

Capture the Opportunity to Influence with Broadcast Attribution

from The Marketing Insider: A Claritas Podcast · host Claritas

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events.  Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on their key performance indicators.Connect with Kevin: https://www.linkedin.com/in/kevingreenwaldConnect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Learn more about Audacy: https://www.audacy.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://x.com/Claritas2_0  

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Capture the Opportunity to Influence with Broadcast Attribution

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