Capturing Culture: Brand Relevance in the Attention Economy with Melissa Rosenthal

Join Mandy Balak, President of The Gathering, and Owen Reader, Head of Marketing, for a conversation with Melissa Rosenthal, co-founder of Outlever and creative powerhouse behind brands like BuzzFeed, Cheddar, and ClickUp. Melissa shares her perspective on how modern brands can cut through noise, bring messages to market with impact, and tap into the fast-moving economy of attention.With deep roots in viral media and brand storytelling, Melissa offers a powerful lens on what it takes to create relevance, build cultural momentum, and move at the speed of modern media.How media consumption has shifted—and what that means for marketersWhy message simplicity is key to cultural relevanceTactical ways to spread ideas in the attention economyThe balance between brand control and letting ideas grow organically🎟️ Join us at The Gathering 2025 | October 22-25, 2025: https://www.thegatheringfestival.com/tickets-2025Subscribe to the Inner Circle Newsletter: https://go.thegatheringfestival.com/newsletterThis episode explores:All the links mentioned in the show:Guest's Website: Outlever Guest's LinkedIn: Melissa Rosenthal