Capturing Prime Members in 2025 and Beyond

As economic conditions shift, financial institutions must adapt their lending strategies to balance growth, risk, and liquidity. A “Slow and Grow” approach is emerging as a sustainable way to navigate today’s market while expanding financial services.This week, host Barry Roach welcomes Michelle Goeppner, Vice President of Consumer Lending & Product Strategy at Vantage West Credit Union, to explore how lending programs are evolving post-COVID. They discuss the role of AI-powered underwriting, flexible loan programs, and the importance of internal alignment in driving loan growth. Plus, they dive into how financial institutions are expanding their reach beyond state borders while enhancing community impact.Join us as we discuss:How AI-driven lending programs help manage risk, return, and volumeStrategies for deposit growth, cross-selling, and member onboardingThe financial wellness programs turning borrowers into saversInnovative mortgage solutions tackling housing affordability