Capturing Revenue Synergies

Joe Heel, Chief Revenue Officer at Zebra Technologies 

Revenue synergies are one of the most challenging metrics to achieve during integration, but are also the primary reason companies buy businesses. It's safe to say that many transactions fail to realize their intended value. 

In this episode of the M&A Science Podcast, Joe Heel, Chief Revenue Officer at Zebra Technologies, talks about capturing revenue synergies. 

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