Capturing Unfiltered Voices: Vicky Britton’s Guide to Social Intelligence in Pharma

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social media intelligence projects, Vicky offers insights on how she leverages social media data to bring unfiltered patient experiences to light in the healthcare sector.Jackie and Vicky explore a range of topics, including the importance of collaboration across teams, challenges in dealing with misinformation and the critical role of data visualisation. Vicky's enthusiasm for social listening shines through as she discusses trends, the integration of AI and the evolving landscape of social intelligence. If you're eager to learn from a trailblazer in social listening or are passionate about advancing your career in this field, this episode is a must-listen. So grab your headphones, and let's dive in.