'Carbon accounting should look at product emissions," David Shaw, Cedara CEO episode artwork

EPISODE · May 28, 2024 · 34 MIN

'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

from Carbonsations

In this episode, we speak to David Shaw, co-founder and CEO of Cedara, a leading carbon intelligence platform focused on corporate emissions measurement in the media and advertising sectors. David shares how Cedara aims to address the significant carbon footprint of marketing activities, which account for around 4% of global emissions.

Episode metadata supplied by the publisher feed · Published May 28, 2024

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'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

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This episode was published on May 28, 2024.

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